Capture employee insights using a proven model that drives measurable improvements in organizational performance and culture, ensuring your business achieves lasting success.
The Denison Model is a proprietary solution designed to measure the 12 essential cultural and leadership traits most closely linked to organizational performance. Our model gathers meaningful employee input, enabling actionable insights into culture, leadership, and operational effectiveness. By linking these elements directly to operating performance, the Denison Model helps you drive tangible results.
With insights from over 8,000 organizations and more than 5 million participants worldwide, our model empowers organizations to identify cultural strengths and address gaps, enabling leaders to drive long-term success and measurable impact. We work across every major industry and on every livable continent, including substantial work with government and nonprofit clients.
Both the Denison Model Assessment and the Denison Model Scorecard offer critical insights, backed by comprehensive data, advanced analytics, and benchmarking:
Both solutions use the Denison Model’s standardized 48-item survey, capturing key insights across 12 critical cultural traits.
Results are benchmarked against Denison’s extensive global database of 1,100+ organizations, including 131 nonprofits, 117 public, and 819 private companies. This database enables comparisons by industry, sector, region, and organization size.
Automated analysis, including AI on open-ended responses, enhances the depth of insights and reveals key performance drivers.
Each solution provides expert-reviewed results and tailored recommendations for aligning culture with strategic objectives.
Both solutions allow for additional open-ended or quantitative questions, custom modules, and deeper AI analysis as add-ons, including services from our Research & Analytics team to map integrated data, tailor custom analytics, or utilize advanced text analysis.
These shared features deliver a robust foundation for all organizations, enabling both high-level insights and in-depth cultural analysis.
The Denison Model Assessment is a comprehensive solution that provides an in-depth analysis of an organization’s culture. This assessment is ideal for organizations looking for a detailed exploration of their cultural dynamics and their impact on performance.
Our expert consultant conducts interviews to understand your organization’s unique challenges, laying the groundwork for a tailored assessment and analysis.
Uses the Denison Model’s core 48 questions, capturing data across 12 essential traits.
Results are benchmarked against a database of 1,100+ organizations, with advanced analytics revealing connections to key performance drivers.
An experienced Client Manager reviews results, providing a summary report with practical recommendations.
An expert consultant guides you through the assessment process, offering deep insights and recommendations based on benchmarking and analysis.
The assessment includes a detailed roadmap for enhancing cultural alignment with business objectives, crafted by our expert consultants.
The Denison Model Scorecard is a high-level snapshot of organizational culture and leadership health. Suitable for smaller organizations, progress checks, or as an introductory tool, the Scorecard quickly identifies strengths and improvement areas to guide immediate action.
Uses the Denison Model’s core 48 questions, capturing data across 12 essential traits.
Real-time benchmarking and automated AI analysis for quick, actionable insights.
An experienced Client Manager reviews results, providing a summary report with practical recommendations.
Customizable options are available for further insights and recommendations.
Customization options are available for both the Denison Model Assessment and Scorecard, allowing organizations to adapt the survey to address specific needs or areas of interest:
Capture detailed feedback on critical cultural areas.
Tailor survey content to align with specific KPIs and goals.
Advanced text analysis on open-ended responses for a deeper understanding of qualitative data.
Include specialized modules for focused insights into areas like leadership, engagement, or innovation.
Go beyond the basics with deeper analytics, merging existing 3rd party assessments, integrating custom data, or designing unique surveys to meet specific goals and provide holistic insights.
Customizations are offered as optional add-ons to enhance both solutions, with selected features included in the Denison Model Assessment to provide a more tailored experience.
The Denison Model is a proven framework for capturing, benchmarking, analyzing insights to drive operating performance improvement.
For over 25 years, we’ve helped clients enhance their cultures, leadership, and operations effectiveness by applying this powerful tool.
The Denison Model remains widely used in business schools, equipping future leaders with the skills to improve culture, leadership, and organizational effectiveness.
"The Denison Model provides a new leader with an understanding of their culture much, much quicker than they would be able to figure out over time based on what people would be willing to tell him or her. The Denison Model makes the culture real. It makes it live. And that ramps them up quicker to start delivering results and ultimately be a successful hire."
Director of Organizational Talent & Development
Fortune 500 Company
Contact us today for a consultation to see how our solutions can transform your organization.
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