Zoom in and zoom out. Changing corporate culture requires careful diagnosis and intervention for optimum impact. The interventions we’ve seen to be most effective are targeted and have immediate credibility with the people who do the real work. They “zoom in” on the concrete specifics every day. But they also “zoom out” on the core leadership and organizational challenges that are rooted in the broader culture.

To read more about cultural change, see our case study of the NYC subway system.


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